Your socks business sales rates are directly proportional to understanding your customers’ needs, and deepest wants!
And what is better than psychological for that matter?
Moody Socks Factory is taking you right now into a journey of discovering the reasoning and psychological process behind choosing certain clothes, and accordingly, socks!
Time to turn this anonymous ingredient into your business’ success spell!
WHAT WE WILL COVER IN OUR ENCLOTHED COGNITION ARTICLE
- What is Enclothed Cognition?
- The Psychology of Clothes: THE BIG WHY!
- The Metamorphosis of Colors.
- Tread on the Heels of FASHION
- WHICH Generation is Doing WHAT.
Marco Jacobs once said: “Clothes mean nothing until someone lives in them.” We have made some modifications to that.
“Socks mean nothing until someone lives in them.” —Moody Socks Factory
At the outset, let’s SCAN the term “enclothed cognition”!
Enclothed Cognition:
This term was coined by cognitive psychologists Hajo Adam and Adam Galinsky from Northwestern University. While they were examining the psychological and performance-related effects related to wearing particular items of clothing and their influence on the person wearing them, “enclothed cognition” came about as a description for this phenomenon. Enclothed cognition indicates that clothes have a huge systematic influence on the wearer’s psychological processes.
“It is only part of a larger field of research that examines how humans think with both their brains and their bodies, an area of study known as embodied cognition.”
The Psychology of Clothing: THE BIG WHY
Your curiosity as a business owner is what keeps you on track, and at Moody Socks Factory, we know well that you are searching for an answer for that BIG WHY! Why do people purchase and wear certain types of clothes, and accordingly, socks?
In early civilizations, the key purpose of clothing was to keep us warm and relatively dry. In the 21st century, we should be aware that protection is only one function of clothing (along with ideation, modesty, status, and adornment). This means that clothing allows people to be recognized as members of a specific group, covers the body in a proper way, shows position or rank within a group, and helps people express their uniqueness and creativity. You can definitely target these points through socks too!
“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is an instant language.” —Miuccia Prada
Veblen’s early theory of fashion consumption focused on the social status of clothing worn by women, which symbolized some of the core values of society. Clothing and fashion are often used to indicate and communicate social worth or status. Clothing also serves to communicate membership of a cultural group both to those who are members of it and those who are not. It is a social process that creates cultural meaning and is a fundamental part of our communication in social interactions. Clothing has been creatively described as the second skin and the visible self.
If clothes can, then socks can too! Just make sure that your socks design perfectly communicates the status that your buyer persona is striving to present.
The Metamorphosis of Colors:
Colors MATTER, do you wonder when?
The answer is ALWAYS!
Since as early as the Renaissance period, the color of clothing became more important. Certain colors were only to be worn by the upper classes and royals. Medieval Europeans developed sumptuary laws that allowed only the elite to wear costly colors such as purple, which was extracted from Mediterranean seashells.
Tread on the Heels of FASHION:
There’s a distinct description of fashion presented through a significant study topic, which is: “FASHION TRENDS AND ITS IMPACT ON SOCIETY”. The definition is as follows:
“Fashion is just not an ambitious projected image of a reinterpreted good old value to fulfill some function or agenda alike but rather an evocative and refreshing concept worthy enough to be portrayed for society’s appreciation that makes us even more instinctive. In society, the individual’s appearance is the ticket to transmit non-verbal communication signals, such as possible cues about his / her social stature, values, and lifestyle.”
While we’ve found a solid ground to stand on by drawing a mutual perception of fashion, do people care about fashion DOs and DON’Ts while purchasing their clothes?
Based on the PriceGrabber® 2013 Fashion Trends Survey, 70% of survey respondents said it’s important for them to be fashionable and keep up with trends without breaking the bank. Although this is a clear confirmation of how consumers usually consider “their pockets” when deciding to purchase a product, it further gives an indication of their attachment to tracking where FASHION is going and following its steps.
Is it that simple?! ABSOLUTELY NOT!
A study on: “Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values,” presents a model that could fairly describe what affects the decision of going along with a specific fashion trend.